Dr. Michael Pasquale
I have not written for a while about the progress our web development company is making. We have now a few clients, as we expect a slow start and this is intentional. Our concept is to give a ethical quality product at a reasonable price to those in the beauty industry ( although we will take on other projects , this is our primary focus).
Many in the beauty industry such as Cosmetic Surgeons, Plastic Surgeons and Spa and Skin Care professionals are actually very naive about the internet. Consequently we see a lot of our friends being taken advanatge of by unethical internet hawkers. As example , one of our clients was paying her “internet guy” about 300 dollars per month for web site maintenance and putting a few pictures up.
She was a real estate agent and she asked me to look at her web site and see if i could make any improvements. I set down with the client and she tried to pull up the site. Suddenly she says “Oh thats right my internet guy told me hackers had gotten into it and messed it up”. I then asked the client when this occured and she told me about two months ago. I inquired further and asked her why was it not back up after 2 months. She explained that her internet guy had told her it was French Hackers who really destroyed a lot.
Well that is one of the best song and dance routines I have head from an “Internet guy ” yet. Those french must be pretty good hackers to keep a web site off line for two months. Two months of maintenance fees to her Internet guy with out any web site visible??? Needless to say that seems very odd indeed.
The point I am making is that to someone without much Internet knowledge, such tactics to get paid for not actually doing some work can and do work. Yet I think as professionals , these unethical types stain all of us and make us look bad. I told her to give me his number and I would happy to help him for free get rid of these “french hackers”.
There are so many victims of if not down right fraud , lazy excuses and needless delays. Who knows how much money she lost in those two months? In her business one sale could be 100,000 us dollars as she dealt with high end properties. I know I have in my early years lost quite a bid of money by simply listening to my “web guy”.
I am not sure what advice to give to new people who are starting to realize how much a good web presence can add to a business to avoid scammers. Yet i think the best is….if it does not seem right it probably is not. What to do? Well just like in medicine get a second opinion!! This could save you thousands of dollars. If the second opinion is different than the first , well then get a third opinion. I know I get questions all the time and have no problem with a “free consultation” if you will.
Our company is taking things slow, declining a few clients for reasons that we know we cannot offer them anything of value at this point. We are taking on clients who we feel confident we can benefit. That is our approach , slow steady growth. We try to under promise and over deliver. I hope that will make for a successful formula.
Doctor808
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