Duplicate Content Police
As most SEO types know , duplicate content is a problem with web site marketability and ranking. What exactly the effect of duplicate content will be is not entirely known or understood, but we do know that its not good.
My team and I discovered today while researching another issue that a major web development firm has sold duplicate content containing web sites to many individuals and sold them as ‘unique” and individual. We know the prices they charge for web sites and they are very high priced , high end custom web sites. The expectation would be that it would be unique content as well. The fact that these high end web sites have failed to use unique content and bypass the wage they would pay a content writer to our company is shocking.
The next question is what to do about it? Well first I asked our attorney and he stated he was “interested ” and since he is contingency type who only takes fruit bearing cases it gives an indication. Since this is a large web development firm which makes a lot ( I mean a lot) of money for what was thought be good work has now its dirty secret discovered it makes us wonder who else.
When a client pays for a high end web site ( in the $6000-$20000 range) a ethical company would give them what they pay for. Yet here is an example of where a company obviously saves itself money at the expense (ranking, marketability, creditibility and thus money) of the less sophisticated consumer. As a professional you would expect a self described leader in the industry not to engage in such practices. The simple duplication of content on at least a dozen of the high end web sites is shocking. This is not china or india but the good old USA and the content was not changed in the least, I mean duplicate exactly, word for word!!!
Well we are not the web police but we do plan to pursue this rapidly. We will keep you informed as to the outcome.
I wonder if any one else has seen this from not some kid in a basement from a major major player….???
Please let me know.
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